About Felicia Loo

We help our clients get more sleep and rest, from not worrying about their food safety audit and inspections. Our client are left wishing they knew us sooner.


Food Safety Plans Created


Average First Audit Score


We've Coached


Happy Customers


We’ve created a roadmap for food business to manage food safety certification at ease.

  • Built-in Process Optimization
  • High-Quality Services
  • We Teach You How To
  • You Are Our Priority
  • Your Timeline is Our Timeline
  • Proven Track Record
Why Work With Us?

Words Are Not Merely Words,
They Are The Embodiment Of Power.

Our strong passion for innovation and creativity makes us a perfect partner. We constantly strive to find new ways to enhance your food operations and food business.


Before May 2012

Dual interest in science and food business.

May 2012


From the University of British Columbia in Bsc. Food Science with minor in Commerce

Sept 2012 To Apr 2014

Product Management

For natural health products in Canada and supplement products in Asia including digital content development, sales copy, marketing forecast and product license (NPN) applications.

Apr 2013 To Oct 2019

Food Safety Management System

I worked with various food products manufacturing including frozen and fresh bakery product, confectionery, soy products, fresh produces etc.
We work with HACCP and SQF compliant.


Oct 2019

Started SFPM Consulting

With focus on assisting food manufacturers and food importers with food safety compliance and meeting audit requirements, we have since helped over 100 clients and build numerous plan

Aug 21

Registered SQF Consultant

Jan 2023

HACCP Lead Instructor

Apr 2024

Food Market Expansion

Expanded reach into food marketing and branding, as part of my passion project, to help food business navigate through digital channels to build brand recognition and loyalty.


Frequently Asked

Couldn't find your answer?
Can you provide work sample?

Unfortunately, we don’t provide work sample unless they are public information. We care for our client privacy and keep all information presented to us as private and confidential.

Free samples don’t do our expertise justice in the context of a full project and is unfair to our paying clients. Free work also takes time to research, structure, draft, edit, and proofread, which we must charge for.

For social media and writing portfolio, visit our site at and instagram @highimpactfoodstrategy for our sample artwork.

Can you help me with my food safety audit and inspection?

Certainly, this is exclusive to our clients only. We can help you prepare for the audit and be there with you, the day before the audit and during the audit.

We find this helps our client focus on their program better and help you sleep better.

To benefit from this, simply include us when you are booking your audit so we can confirm there is no other client booking on the same day.

How long does it take to complete a project?

Project completion timeline varies depending on the project.

Food Safety Program:

  • Food Safety Plan Development: Typically 1-2 weeks
  • Food Safety Procedures and Forms Development: Typically within 4 -6 weeks.
  • Food Safety Implementation: Recommend minimum 3-6 months, varies depending on client timeline

Social Media and Marketing:

  • Social Media/ Blog/ Planning -within the first 2 weeks, as part of on-boarding
  • Social Media Content Creation -3 weeks before
  • Social Media Content Posting – 2 weeks before


  • Sample Website Layout: 1-2 weeks
  • Content Development: 1-2 weeks after layout is approved. Maybe longer depending on the depth of the website.

Client is responsible to approve the content.

What if I'm not happy with my first draft?

We like to revise our copy as we go.

With food safety program, we amend them as we work with you in the implementation stage, to confirm your procedures. Procedures are typically a living documents, meaning it may change from time to time.

With social media and website, we offer 3x amendments (within reason) until you’re happy with your draft. We then take on board all your feedback before moving on to the next task.

What industries do you help?

We specialize in assisting food manufacturers with their business. We can also assist restaurant, food importers and other food business with getting their food business started and running optimally with our marketing team.

What should I do if I am starting a business?

The best way to start a business is definitely having a business plan and understand the regulatory requirements associated with running your food business.

Our guide “How to Start Your Food Business in BC” will help you get started regardless if you are in BC or other Canadian province. I recommend that you download and take a look at the guide.

Food business rely on online presence to get known and recognized. Thus, it is important to have a website, and social media plan for your food business, at minimum. You will also want to ensure that you have enough financial support before starting your food business.

We can help with food safety program development, website and social media management, to get you started.

Does guest blogging help with SEO?

Yes. Each link back to your website (backlink) from a high-authority website gives you extra ‘points’ towards your SEO and is one of the key considerations for search engines. Backlinks prove expertise, relevance and quality content. Another element of SEO is popularity, and the more referral traffic you can gain, the better your popularity, so guest blogging works to improve several significant SEO factors at the same time.

Our client, can choose to receive a free guest blog page to promote your business.

Do you offer other services?

There are always other services that are not listed here. If you need other services for your food business, definitely contact us so we can either help you with our internal team or refer them to our wide business partner network, that we pre-select to ensure you are in good hands.

Copyright © 2023-2024 by SFPM Consulting Inc. All rights reserved.

Copyright © 2023-2024 by SFPM Consulting Inc. All rights reserved.